You are what you eat, and according to Purely Elizabeth, you should eat purely. What started as just a dream in 2008 has now become a reality for Founder and CEO Elizabeth Stein. After being inspired at the Omega Institute for Integrative Nutrition in 2008, she wrote down her dream was to "start a food biz." The company debuted at the Westchester Triathlon in September 2009 with three muffin mixes and one pancake mix, and all of the products sold out.
Explore the evolving product line
Along with muffin and pancake mix, the company now sells grab-and-go oatmeal, ancient grain muesli and even a cookbook. While the products have evolved over the past few years, they still don't include refined sugar, artificial flavors, colors, sweeteners, preservatives or GMOs. So if they don't use any of those ingredients, what do they use? Purely Elizabeth products focus on ancient grains such as millet, quinoa, amaranth and kaniwa. These ingredients are not modified from how they are found in nature. They're easy to digest and have high levels of protein and fiber.
Focusing on green initiatives and high standards
The cereal and granola aisle in the grocery store is crowded these days, so what makes this company stand out from the rest? The members of the Purely Elizabeth team understand the importance of giving back to the planet. The company is a member of 1% for the Planet, donating 1% of sales to nonprofits that preserve the planet. Purely Elizabeth also supports the Rodale Institute, a pioneer in organic food research since 1947. The company has met the rigorous social and environmental standards to become a certified B Corporation. The products are all certified gluten-free, meaning they are safe for consumers with celiac disease. All of the products are also vegan and USDA Organic.
Does this brand sound familiar yet?
Purely Elizabeth may sound familiar since the company has been featured in magazines ranging from Cooking Light and Clean Eating all the way to Glamour and InStyle. The Ancient 6-Grain Hot Cereal was featured as one of the cleanest and tastiest breakfasts on grocery shelves by Clean Eating. InStyle ranked Purely Elizabeth as the number one superfood-packed oatmeal to eat for breakfast. The granola was even featured in Oprah Magazine back in November 2011.
Shop for Purely Elizabeth
One 12-ounce bag of Pumpkin Fig Ancient Grain Granola costs $6.99 on the Purely Elizabeth website, before shipping. That's a steep price if you're used to buying store brand granola, but it is comparable to other organic brands in the industry. One 12.5-ounce box of Cascadian Farms Ancient Grains Granola goes for $5.99 on the company website. In addition to ordering products online, you can find Purely Elizabeth in Kroger, Ralphs, Whole Foods, ShopRite, Wegmans and many other stores.