Clothing manufacturing has a bad rap when it comes to environmental damage, but tentree is changing the game. This clothing company plants 10 trees for each item of clothing sold. tentree prides itself in being both socially and environmentally responsible. Aside from the new trees living 20 to 30 years, they will also have seedlings which grow into more trees. Reforestation can bring dry soil back to life, but it also provides community members with wood for fuel and shelter and a job with an income.
Providing work for local communities
Unfortunately, deforestation often happens when people are trying to find wood for cooking and shelter. tentree works to combat the problem by teaching community members about sustainable practices. Local community members are hired to help propagate seedlings, then they spend time clearing new planting sites. Planting 50 trees can provide one local worker with a full day of work. Communities are then hired to protect the reforestation sites from grazing animals or inclement weather for years to come. With more than 9 million trees planted so far, tentree is well on its way to making a global impact.
Repairing ecosystems with new trees
tentree often plants more than 10 trees at a time to guarantee that at least 10 survive per item of clothing purchased. These trees are going in areas of need, such as Madagascar, where mangrove forests are destroyed, and Ethiopia, where entire forests have been cut down, leaving the area prone to flooding. New trees are also planted in India, Kenya, Canada, Haiti and the United States. In order to find the best places where tentree could make the biggest impact, it's partnered with nonprofits across the world.
Making responsible fashion choices
Products from tentree include hoodies, T-shirts, tank tops, pants, hats and bags. The production of conventional cotton has hidden costs including water contamination, negative impacts on biodiversity, loss of local jobs and poor health for the people living in the farming communities. However, tentree only uses factories that are WRAP approved and have a high standard of ethics.
Want to learn more about the detrimental effects of fast fashion? The documentary The True Cost takes a deeper look into the environmental impact and human rights issues of our disposable clothing mindset. The world consumes about 80 billion new pieces of clothing each year, which is 400% more than the amount we consumed 20 years ago.
As a consumer, there is one important thing you can do. Take a moment to think about something before you buy it. Lucy Siegle, an executive producer of the film, suggests asking yourself, "Will I wear this a minimum of 30 times?" before buying something new.