Continuing SaveOnEnergy.com's thought-leadership position in the energy industry, SaveOnEnergy.com President and COO David Roylance will lead a panel of industry experts at this week's KEMA Executive Forum in Dallas, the premier annual event in the retail electric industry. 

Roylance will moderate a panel concerning the link between the wholesale energy markets and the customer-facing retail electricity business, bringing a retail customer's perspective to a panel that includes representatives from Integrys Energy Services, MP2 Energy, BP North America Gas & Power, and Merrill Lynch Commodities.

As a featured speaker, Roylance, a 25-year energy industry veteran, will again take a leading role in discussing the importance of electric choice to customers, and the improvements which must be made so that customers reap all of the intended benefits from competition.  While electric choice has brought millions of dollars in savings to Texans and customers across other markets in the U.S., Roylance has noted that there remains a "language gap" in how energy providers speak with customers, and how they design their products to meet customers' needs.  By working with energy companies to find a low power rate but also the "best fitting" product for customers, SaveOnEnergy.com has been helping customers overcome this language barrier for over seven years.

Roylance's role at KEMA is the latest example of the experts at SaveOnEnergy.com advocating for customers.  Roylance was recently a member of a Dallas Morning News panel which reviewed Texas electric deregulation, highlighting the need for greater customer education and awareness, and the vital role that SaveOnEnergy.com plays in facilitating customer understanding of their electric rate optionsSaveOnEnergy.com founder and CEO Brent Moore is also a frequent guest on Q&A panels and online chats hosted by the Morning News and other newspapers concerning customer-facing electricity issues, such as ways customers can reduce their power bills, increase energy efficiency, and save energy and money.

For over seven years, SaveOnEnergy.com has helped customers navigate the rapidly evolving world of energy choice, finding customers the best rates while assuring them of contracting with reliable and service oriented energy suppliersSaveOnEnergy.com has since grown from its initial Texas base to serve customers in all of the deregulated energy markets in the United States for both electricity and natural gas, offering customers a needed and valuable service to audit and verify the price quotes and product claims made by competing energy providers.