, the fastest and most convenient way to find a low electric or natural gas rate, announced it has named 25-year energy industry veteran David Roylance as its new President and Chief Operating Officer.  Roylance's expertise will further solidify as the authority on North American electric and natural gas competition and online energy comparison shopping.

Roylance will oversee day-to-day operations of the company and will also be responsible for the expansion, development and growth of in both the commercial and residential fields in North American markets that allow customers to choose a lower electricity rate or natural gas rate.

“The energy market remains complex and competition is increasing,” said Roylance. “From an individual shopping for better electricity rates to a business executive looking to effectively manage corporate costs, is committed to providing transparent, convenient and effective tools that require energy suppliers to aggressively compete for business.  I am thrilled to help grow’s presence in deregulated markets across North America.”

Only offers business customers its exclusive retail exchange portal, which allows customers to get head-to-head rate quotes from up to eight competing energy providers also makes shopping for a residential electric or natural gas rate simple and easy, taking the work and confusion out of finding the best electric or natural gas rate.

“With David’s more than 25 years in energy, half of that with Reliant Energy, we have secured veteran experience to help grow,” said Brent Moore,’s founder and Chief Executive Officer.

“David’s significant industry experience and customer relationships, particularly with large commercial and industrial users in deregulated markets, will grow our commercial side of the business in North America.  I’m confident his leadership will strengthen our efforts to become the leading online shopping destination for consumers looking to save on energy," Moore added.

Most recently, Roylance was senior vice president of Houston-based Reliant Energy.  Since 2001, Roylance has led Reliant's expansion of commercial and industrial sales and marketing outside of its native Texas market, including successful launches in Northeast markets such as Maryland and New York, as well as Illinois.  In 2009, Roylance also added residential sales to his responsibility.  Previously, Roylance served in several other capacities with Reliant, including director of natural gas trading and marketing, and he also helped establish Reliant Europe’s presence in wholesale energy sales and marketing.

Prior to joining Reliant in 1998, Roylance rose through positions of increasing responsibility at ConocoPhillips' domestic and international operating units, starting as an analyst and, ultimately, rising to director of natural gas trading and sales throughout the Southwest region of the United States.

With this executive hire, will open an office in Houston – where Roylance is based.

“Houston is a hub for energy competition,” noted Moore. “David’s presence in Houston will allow us to provide enhanced leadership to a competitively supplied energy marketplace. We couldn’t be happier about this relationship.”

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