Despite over a decade of having the power to choose their electricity provider, many Texans have still never shopped around for a lower electric rate, or only do so infrequently and miss out on big savings, several recent stories in the Dallas Morning News remind us.

A recent column in the DMN notes that, "some folks are paying substantially more for electricity out of loyalty," to the old monopoly provider.  "As a result, they eventually were paying almost twice as much for electricity as I was -- more than 15 cents per kilowatt-hour vs. a little over 8 cents for me," DMN columnist Steve Blow noted.

Such a large rate discrepancy isn't justified, even for value-added products like 100% renewable energy, or products bundled with smart thermostats or other gadgets, which are still well below 15 cents per kWh.

But some Texas electric companies are able to charge high rates because they know their customers aren't shopping around and checking competitors for the lowest rates.

Customers may not be shopping for a number of reasons.  One reason is that customers mistakenly believe finding a low electric rate is too hard or time consuming, or are worried about picking a new electric provider that they're not familiar with.

Both of these concerns are answered by shopping with®, a marketplace for the lowest Texas electric gets Texas electric companies to compete head to head for your business, meaning they offer you their best electric rates.  For residential customers, the rates appear in's simple and sortable comparison chart, so you can easily find the best electric rate and plan that's right for you.  Instead of taking hours or days to find a low electric rate, shopping with takes just a few minutes, all from the comfort of your home.

And if you think switching electric providers isn't even worth a few minutes of your time on, think again.  Switching from a rate of 15 cents per kWh to 8 cents per kWh would save the average Texan $70 per month, or over $800 a year.

Better yet, you don't have to worry when you shop for a low electric rate with  We understand that customers may be hesitant to shop on their own and sign up with an electric company they're not familiar with, and that customers don't have the time or expertise to vet all the electricity providers in the market.  That's where's comprehensive screening process comes in.

The energy industry experts at painstakingly vet all the electric providers in Texas against a rigorous criteria that reviews the entire breadth of the company's operations -- low rates, high quality customer service, managerial competence, and financial wherewithal.  Only the best electric companies can compete for customers on

That means when you see a low rate on, it's being offered by a reputable and trusted company, not a fly-by-night operator. Customers shopping with can be confident their chosen electric supplier will be able to deliver on their savings, and won't leave the customer stranded.