About First Choice Power

First Choice Power is a retail electric provider that serves residents and businesses across Texas. Based in Longview, Texas, the company has been serving Texas consumers for more than 70 years. In 2011, First Choice Power was acquired by Direct Energy, one of the largest providers of electricity, natural gas, and home services in North America. The company provides a range of options including a fixed electricity rate, month to month electricity and no-deposit electricity. These plans last from 12 to 36 months. It also offers a guarantee for customers, allowing them to switch plans within 30 days of their service start date without an additional charge.

Enter your ZIP code above to view the available plans and compare First Choice Power electric rates in your city.

First Choice Power energy plans

First Choice offers several types of plans designed to fit customers’ budgets and lifestyles. Below are some popular First Choice power plans:

First Choice Power – You Got This 36

The plan locks in a fixed electricity-supply rate for 36 months, meaning no seasonal power fluctuations.

First Choice Power – You Got This 24

Under this plan, consumers enjoy a fixed electricity supply  rate for 24 months, making it easy to budget.

First Choice Power – You Got This 12

Pay a competitive fixed supply rate for electric service over a lower, 12-month period with this simple plan. You will receive weekly usage emails that help you conserve energy.

First Choice Power – You Got This After Hours 12

You Got This After Hours 12 is a 12-month, fixed-rate energy plan that delivers free electricity every night from 9 p.m. to 7 a.m. during the term of the plan.

You Got This Free Weekend 24 Plan

Get free electricity services on weekends for the length of the 24-month signed contract.

First Choice Power reviews

Overall score: 3.8 out of 5

• Customer service: 4.0
• Online accessibility: 5
• Business history: 2.5

We’ve broken down our scoring model into three main categories: customer service, online accessibility and business history. These categories contain the following items:

• Customer service
  • Power to Choose complaint score
  • Satisfaction guarantee
• Online accessibility
  • Online bill pay
  • Online chat
  • Access to usage alerts & trends
• Business history
  • Number of years in business
  • Accreditation by the Better Business Bureau

An average P2C complaint score held First Choice Power back in customer service, while the company’s 70 years in business were offset by a lack of BBB accreditation. Online accessibility, however, earned First Choice top marks. For more information on SaveOnEnergy.com reviews, see the full list here.

(ratings updated 1/27/2021)

First Choice Power main energy services

First Choice Power for residential customers

First Choice Power works to provide customers with the power to choose from a variety of billing and plan options to meet your home’s unique needs. Its Power-To-Go plan lets you buy electricity as you need it.

First Choice Power for business customers

Commercial customers can tailor a plan to fit their business. Through First Choice Power’s app, conveniently pay your bill, find a technician if needed, and monitor your energy usage. Business owners can also get expert advice on how to lower their electricity bills.

Green energy options with First Choice Power

If you’re looking to help the environment, look into a green energy plan. The plan draws power from renewable energy sources such as wind and solar. You Got This Green 12 Plan is a fixed-rate electricity plan that uses renewable energy and has a 12-month contract.

Other First Choice Power initiatives

In an effort to help customers reduce their energy usage, First Choice Power provided free smart thermostats and installation to low-income residential customers in 2014. The company also has a program dubbed Care to Share Fund, a customer-funded bill that aids customers struggling to foot their electricity bills. The tax-deductible program enables customers to donate to the fund each month.

Community investment

First Choice values the communities it serves and has consistently given back to the communities within Texas for the last 70 years. The company supports children’s teachers through grants, works with nonprofit organizations, and sends volunteers to work in communities. Direct Energy, First Choice Power’s parent company, also encourages its employees to participate in community involvement by lending their expertise to charities and other organizations.

First Choice Power service areas

First Choice Power operates in the Texas energy deregulated market where consumers can choose their energy supplier. Below are the energy transmission and delivery utilities and some cities they serve.

• AEP Texas Central: A subsidiary of American Electric Power Company, this utility serves over 800,000 customers in South Texas. The service area includes major cities such as Victoria, McAllen, Harlingen, Corpus Christi, and Laredo.
• AEP Texas North: A sister company to AEP Texas Central, the utility distributes electricity to over 200,000 customers in Texas, including Alpine, Abilene, and San Angelo.
• CenterPoint Energy: This Houston-based utility company distributes electricity and gas to homes and businesses in Houston and the surrounding areas. With 2.3 million customers, CenterPoint covers cities such as Houston, Tomball, Kingwood, and Cypress.
• Oncor: With more than 10 million customers, Oncor is the utility for North, Central, and West Texas. Some of the cities in this territory are Odessa, Wichita Falls, Tyler, and Dallas Fort Worth metro area.
• Texas-New Mexico Power: TNMP serves parts of the west, north-central, and gulf coast areas of Texas. Cities in its service area include Texas City and Lewisville.

Texas energy plan FAQs

What is a fixed-rate plan?

A fixed-rate electricity plan lets you pay the same electricity supply rates per kilowatt-hour (kWh) for the plan’s entire term. Your rates will remain constant even when market prices fluctuate.

What is a variable-rate plan?

As the name suggests, your electricity supply rates may change from one month to the other under a variable-rate plan. Your monthly rate will depend on how much your energy provider pays to buy the electricity or natural gas it sells to you.

Who do I call if there is an outage?

There is a good chance you will experience a power outage during the term of your energy plan. To report an outage or get updates on restoration, you should contact the utility company in your area.

What happens if I move?

Some customers will want to keep their energy plans when they move. However, there are several things you will need to do before moving. First, make sure that your current plan is available at the new address and your name appears on the energy bill in the new location. You should also tell your energy provider about the move at least 48 hours to the move-in date.

Why does SaveOnEnergy run a credit check?

SaveOnEnergy runs a credit check to find the optimal plan for you as well as to determine if you will need to pay a deposit for the service or not.

Contact First Choice Power

As a customer, there may be times when you will need to ask questions or seek clarification on various issues. It is vital to learn when to contact First Choice Power and when to call your utility company.

Headquarters: Longview, Texas.

Bill pay: Log into your First Choice Power account here or call 1-866-469-2464.

Customer service: Call 1-866-469-2464.

Outages: Contact your utility company.

Sign up for a First Choice Power rate with SaveOnEnergy.com

As Texas’ largest online energy marketplace, SaveOnEnergy.com will help you find a great energy plan that fits your budget and unique needs. Not sure which plan is right for you? Call the number above to speak to one of our energy experts.

• Step 1: Enter your ZIP code above to view today’s low energy rates from First Choice Power.
• Step 2: Select a plan and sign up over the phone or online in just minutes.
• Step 3: Enjoy reliable energy at an affordable price!