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First Choice Power

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Shop First Choice Power energy rates

First Choice Power, a division of Direct Energy, has been serving the Texas deregulated energy community for over 70 years. First Choice Power offers several electricity options, including prepaid plans and zero-deposit plans, and is committed to giving its customers affordable and convenient energy service.

First Choice Power electricity rates

Plan Name Plan Length Rate
First Choice Power - You Got This 36 36 months $0.110 / kWh
First Choice Power - You Got This 24 24 months $0.111 / kWh
First Choice Power - You Got This 12 12 months $0.113 / kWh
First Choice Power - You Got This After Hours 12 12 months $0.123 / kWh

Please note: All rates above are accurate as of 8/10/2020, 8:38:53 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Why choose First Choice Power?

  • Prepaid electricity plans

  • Usage alerts

  • Referral rewards

  • Mobile app

  • Home services

  • Auto-bill pay

  • Online & mobile bill pay

  • Zero-deposit plan options

Sign up for a First Choice Power rate with

As the largest online energy marketplace in Texas, will help you find a great energy plan that fits your budget, usage and needs. Not sure which plan is right for you? Call the number above to speak to one of our energy experts.

  • Step 1: Enter your ZIP code above to view today’s low energy rates from First Choice Power.
  • Step 2: Select a plan and sign up over the phone or online in just minutes.
  • Step 3: Enjoy reliable energy at an affordable price!

A few things to remember

  • Don’t forget to read your plan’s Electricity Facts Label before signing up. It contains important information including:
    • Price per kilowatt-hour based on usage
    • % renewable energy sourcing
    • Early termination fees
  • Enjoy hassle-free supplier setup. Once your order has been confirmed, your new supplier will set up service with your utility, or transmission and distribution service provider (TDSP) – but don’t worry, there shouldn’t be any interruption to your power during the switch.
  • Understanding your electricity bill. Your local TDSP will still deliver your electricity and maintain electric infrastructure including meters and power lines. Your utility fees can be found as TDU or TDSP charges on your monthly bill. They are independent of your supplier rate.

First Choice Power reviews

Overall score: 2.8 out of 5

  • Customer service: 1.0
  • Online accessibility: 5
  • Business history: 2.5

We’ve broken down our scoring model into three main categories: customer service, online accessibility and business history. These categories contain the following items:

  • Customer service
    • Power to Choose complaint score
    • Satisfaction guarantee
  • Online accessibility
    • Online bill pay
    • Online chat
    • Access to usage alerts & trends
  • Business history
    • Number of years in business
    • Accreditation by the Better Business Bureau

An average P2C complaint score and lack of a satisfaction guarantee held First Choice Power back in customer service, while the company’s 70 years in business were offset by a lack of BBB accreditation. Online accessibility, however, earned First Choice top marks. For more information on reviews, see the full list here.

(ratings updated 6/25/2020)

Contact First Choice Power for customer service

  • Call 1-866-469-2464 to speak to a customer care representative.
  • Click here to manage your First Choice Power account, track usage and pay your bill.


Updated: 6/25/2020


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