With a reported 60% decline in the population size of many animals in the past 40 years alone, wildlife conservation has become a topical issue. In fact, all over the world, individuals and organisations are making a conscious effort to save our planet and protect animal species and their natural habitats.
Intrigued to find out which European countries may have played the greatest role in conservation efforts, energy comparison site SaveOnEnergy conducted an in-depth study into the search habits of each European nation to discover which countries were making the most and least searches for terms relating to wildlife conservation, thus making them the most or least committed.
In a bid to determine which European countries are most committed in wildlife conservation efforts, we analysed and tallied the total number of searches made on average each month by each country, across all the terms relating to wildlife conservation combined.
Ranking in first place is the United Kingdom, making almost eight times more searches on average each month than any other European country. In total, the UK made 290,650 monthly searches across all terms we studied and had the highest search-based interest in all of the terms studied, aside from one.
The second most committed European country is Switzerland, after our research found that the country makes an average of 36,880 searches relating to wildlife conservation terms each month. Switzerland is especially passionate about topics such as wildlife volunteers and animal sponsorship, since they placed within the top 10 countries making the most searches on average each month for these terms in particular.
With just over 5,000 fewer searches made on average each month, France places in third. The country makes a total of 31,810 searches across all of the terms studied on average each month and ranked comfortably within the top 10 countries searching for each specific term. It would appear, however, that France’s greatest interest was in endangered animals since over half (18,590) of the country’s total searches were for terms related to this.
By comparison, we also sought to uncover which European countries appeared to be most disinterested by wildlife conservation efforts, based on the fact that they make the least number of searches for wildlife conservation.
Our study found that Serbia and Belarus make the fewest searches overall, with both countries racking up just 1,560 searches relating to wildlife conservation each month on average. To put this figure into perspective, this means that Serbia and Belarus both made 289,090 fewer searches than the United Kingdom in first place - 186 times less!
Romania followed shortly behind, making just 400 more searches on average each month (1,960). Of these, 1,030 were made for terms relating to endangered animals, suggesting that this was the issue that most attracted their attention.
Greece comes next, since residents in the country make just 2,430 searches on average each month. Our analysis identified that Greeks expressed the most interest in endangered animals, with almost half of searches made about this topic on average each month (1,420).
To gain a better understanding of the specific issues that the various European countries deem to be most important, we identified which European countries had the highest number of searches per month for the following term:
In Europe, the combined total of searches made regarding ‘wildlife conservation’ is 106,430, with the highest proportion of searches coming from Switzerland. In total, the Swiss search for wildlife conservation terms 34,250 times each month on average, suggesting it is most committed to the cause compared to other European countries.
With just 1,860 fewer searches on average each month, the United Kingdom followed. Brits make 32,390 searches each month, on average, for terms relating to wildlife conservation.
Poland has the third greatest interest when it comes to wildlife conservation, since the country makes 11,560 searches for terms relating to the cause on average each month.
When it came down to searches surrounding wildlife volunteers, our study found that European countries collectively make 12,660 related searches on average each month – roughly eight times less searches than those made for wildlife conservation.
Of these 12,660 searches, the United Kingdom made the most, with 5,350 searches made for terms relating to wildlife volunteers on average each month. Making 3,850 fewer searches for these terms on average each month was Germany, who made 1,500 searches relating to wildlife volunteering. France showed the third greatest interest in the topic, accumulating 980 searches on average each month for related terms.
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Insofar as endangered animals were concerned, our study found that terms relating to this were searched 117,510 times collectively on average each month across Europe.
Of these searches, 82,470 came from the United Kingdom. This means that the UK population made at least four times more searches on average each month regarding endangered animals compared to any other European country.
Making 63,880 less searches than the UK France, with residents making 18,590 searches for terms relating to endangered animals each month. Following behind in third is neighbouring Spain who make 12,810 searches relating to the topic on average each month.
On the topic of animal sponsorship, the United Kingdom was most interested once again, demonstrating at least four times the interest of any other European country. In fact, the United Kingdom makes an average of 33,110 searches for terms relating to animal sponsorship each month, on average, making it the most committed to the cause by long mile.
The second most passionate country appeared to be Spain, who make 6,920 searches on average each month for terms relating to animal sponsorship. The European countries that followed suit were France (5,740) and Italy (3,440).
Overall, our study revealed that the average number of searches for terms relating to animal charities across Europe is 39,600, with the vast majority of these searches coming from the United Kingdom once again.
The United Kingdom makes 33,110 searches on average each month relating to animal charities – at least 20 times more than those made by any other European country.
Spain made the second highest number of searches relating to animal charities on average each month, with 1,600, followed by Germany in third making just over half the number of searches made by Spain (870 searches).
When seeking information and opportunities relating to wildlife trusts online, the United Kingdom was once again the most interested, with an impressive 104,220 searches each month on average.
Interestingly, this meant that the UK made at least 53 times more searches for these terms than any other European country, since Germany and France which ranked as the second and third most interested countries only had average monthly search volumes of 1,950 and 1,940 respectively.
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The top 20 most populated European countries were picked for this research. The highest populated countries were found from worldometers.info.
We then pulled the monthly average search volumes for six key terms relating to wildlife conservation, which were sourced using SEMrush.
A context translator tool was used to translate the six key phrases into each city’s most common language (wildlife conservation, wildlife volunteer, endangered animals, sponsor animals, animal charity and wildlife trusts). All related keyword terms and total search volumes were pulled.
All data was collected on 16/02/2021 and is correct as of then.