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Which European countries are most interested in saving the planet?

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With an environmental crisis upon us, individuals across the globe are pledging to do more for the environment, but which European country is most interested in saving the planet?

Energy switching site SaveOnEnergy sought to find out by analysing the number of searches made on Google in each country every month for sustainable and eco-friendly living-themed enquiries, to determine which country is most interested in how to save the planet and embark on a more eco-friendly way of life.

You can ensure that you're doing your bit for the environment by switching to a renewable energy tariff.

The European countries most interested in saving the planet 

To determine which European countries are most interested in saving the planet, we analysed Google searches to find out which countries make the greatest number of eco searches per 1,000 people, thus suggesting they are most interested in saving the planet. 

1. Netherlands 

Based on the number of eco searches made relative to their population, topping the list is the Netherlands with 1.24 searches per 1,000 people. With a population of 17,134,872, the Netherlands made 21,170 searches for the nine eco search queries studied in total every month, on average.

The Netherlands most common eco searches include:

  • Sustainability – 12,000 searches per month

  • Sustainable – 5,100 searches per month

  • Renewable energy – 1,900 searches per month

2. United Kingdom 

In second place is the United Kingdom, with 1.01 searches on average every month per 1,000 people. With a population of 67,886,011, the UK has an average of 68,360 searches for the various eco search queries studied, per month. 

The UK’s most common eco searches include:

  • Sustainability – 28,000 searches per month

  • Renewable energy – 19,000 searches per month

  • Sustainable – 17,000 searches per month

3. Austria

Based on searches relative to their population, Austria ranks in third with 0.96 eco searches per 1,000 people. With a population of 9,006,398, the country racks up a total of 8,690 eco searches per month, on average. 

Austria’s most common eco searches include:

  • Sustainability – 5,000 per month

  • Renewable energy – 1,700 searches per month

  • Sustainable – 1,600 per month

4. Sweden

Sweden comes in fourth, based on the number of eco searches made relative to their population. With a population of 10,099,265 and 9,180 eco searches made every month, on average, Sweden make 0.91 eco searches per 1,000 people. 

Sweden’s most common eco searches include: 

  • Sustainable – 4,000 searches per month

  • Sustainability – 3,100 searches per month

  • Renewable energy – 1,500 searches per month

5. Germany

Based on the number of eco searches made relative to their population, Germany ranks in fifth. Boasting the highest population of all European countries studied, Germany has a population of 83,783,942 and Googles the eco terms studied 69,880 each month, on average, which equates to 0.83 monthly searches per 1,000 people. 

Germany’s most common eco searches include:

  • Sustainability – 45,000 searches per month

  • Sustainable – 2,000 per month

  • How to be more eco-friendly – 6,400 per month

6. Portugal 

Based on the average number of eco-conscious searches per 1,000 people in their population, Portugal placed in sixth. With the population (10,196,709) making 7,630 eco searches each month, on average, Portugal were found to make 0.75 eco searches per 1,000 people in their population per month. 

Portugal’s most common eco searches include:

  • Sustainability – 6,000 searches per month

  • Renewable energy – 600 searches per month

  • Sustainable – 400 searches per month

7. Belgium

Belgium is the seventh most interested in saving the planet, according to our analysis. With a population of 11,589,623 and a total of 6,170 eco searches made every month, on average, for each of the eco terms studied, Belgium make 0.53 eco searches per 1,000 people. 

Belgium’s most common eco searches include:

  • Sustainability – 1,900 searches per month

  • Greener choices – 1,700 searches per month

  • Sustainable – 1,200 searches per month

8. Italy

Based on the average number of eco-conscious searches per 1,000 people in their population, Italy come in eighth place. With a population of 60,461,826 and 31,220 eco searches on Google per month, on average, Portugal were found to make 0.52 eco-conscious searches per 1,000 people every month.

Italy’s most common eco searches include:

  • Sustainability – 15,000 searches per month

  • Renewable energy – 10,000 searches per month

  • Save the planet – 2,000 searches per month

9. Switzerland

Switzerland is the nineth most interested European country in saving the planet, according to our research. With their population (8,654,622) making a total of 3,780 eco searches every month for each of the eco terms studied, we found that Belgium make 0.44 eco searches per 1,000 people.

Switzerland’s most common eco searches include:

  • Sustainability – 2,200 searches per month

  • Sustainable – 900 searches per month

  • How to be more eco-friendly – 250 searches per month

10. Hungary

Based on searches relative to population, Hungary ranks in tenth with 0.39 eco searches per 1,000 people. With a population of 9,660,351, the country racks up a total of 3,780 searches per month, on average. 

Hungary’s most common eco searches include:

  • Sustainability – 1,600 searches per month

  • Renewable energy – 1,300 searches per month

  • Sustainable / Environmentally friendly lifestyle – 250 searches per month

11. Poland 

Based on the average number of eco-conscious searches per 1,000 people in their population, Poland come in 11th place. With a population of 37,846,611 and 13,110 eco searches made on Google each month, on average, Poland were found to make an average of 0.35 eco-conscious searches per 1,000 people.  

Poland’s most common eco searches include:

  • Sustainability – 5,500 searches per month

  • Renewable energy – 4,000 searches per month

  • Sustainable – 3,100 searches per month

12. Greece

According to our research, Greece is the 12th most interested in saving the planet, with the country making 0.32 eco searches per 1,000 people. With a population of 10,423,054, the country racks up a total of 3,340 eco searches per month, on average. 

Greece’s most common eco searches include:

  • Sustainability – 1,600 searches per month

  • Sustainable – 800 searches per month

  • Renewable energy – 450 searches per month

13. France 

France comes in 13th, based on the number of eco searches made relative to their population. With a population of 65,273,511 and 20,380 eco searches made every month, on average, the French make 0.31 eco searches per 1,000 people. 

France’s most common eco searches include:

  • Renewable energy – 8,500 searches per month

  • Sustainability – 5,400 searches per month

  • Sustainable – 4,800 searches per month

14. Bulgaria 

In 14th place is Bulgaria, with 0.19 searches on average every month per 1,000 people. With a population of 65,273,511, Bulgarians make just 1,290 searches for the various eco search queries studied per month, on average. 

Bulgaria’s most common eco searches include:

  • Save the planet – 300 searches per month

  • Sustainable / Sustainability / Renewable energy – 250 searches per month

15. Spain 

Spain come next, with 0.16 eco searches being made per 1,000 people per month. With a population of 46,754,778, Spaniards make 7,330 searches for each of the eco terms we studied, combined, on average each month.

Spain’s most common eco searches include: 

  • Sustainability – 4,900 searches per month

  • Sustainable – 1,500 searches per month

  • Eco-friendly – 350 searches per month

16. Romania 

Similarly to Spain, Romania also makes 0.16 eco searches per 1,000 people per month. With a population of 19,237,691, Romanians make 3,000 searches for each of the eco terms we studied on Google each month.

Romania’s most common eco searches include: 

  • Sustainability – 1,700 searches per month

  • Renewable energy – 400 searches per month

  • Save the planet – 350 searches per month

17. Czech Republic 

Also among the top 20 European countries interested in saving the planet is the Czech Republic. The country’s population (10,708,981) makes around 1,580 eco searches on Google every month, on average, which equates to 0.15 eco searches per 1,000 people. 

In Czech Republic, the most common eco searches include:

  • Sustainability – 600 searches per month

  • Sustainable – 500 searches per month

  • Renewable energy – 100 searches per month 

18. Serbia 

Based on the number of eco searches made relative to their population, Serbia comes in 18th place. With the country’s population (8,737,371) searching for each of the eco terms studied 1,230 times each month, on average, it means that Serbians make 0.14 eco searches per 1,000 people. 

Serbia’s most common eco searches include:

  • Sustainability – 500 searches per month

  • Sustainable – 300 searches per month

  • Save the planet – 150 searches per month 

19. Ukraine

Ranking as the 19th most interested in “saving” the planet is Ukraine. With the country’s population (43,733,762) making 2,410 eco searches every month, on average, for the eco terms studied, we found that Ukrainians make 0.06 eco searches per 1,000 people in the country per month. 

Ukraine’s most common eco searches include:

  • Sustainability – 800 searches per month

  • Sustainable – 700 searches per month

  • Renewable energy – 400 searches per month 

20. Belarus 

Rounding off the top 20 European countries most interested in saving the planet is Belarus. With a population of 9,449,323 and 410 searches each month for the eco terms studied, on average, we found that the country makes 0.04 eco searches every month per 1,000 people.

Belarus’ most common eco searches include:

  • Sustainability – 60 searches per month

  • Renewable energy – 50 searches per month

  • Sustainable – 40 searches per month 

Which eco search terms are the most popular across Europe? 

  1. Sustainability / Sustainable – 198,120 searches

  2. Renewable energy – 50,890 searches

  3. Eco-friendly – 16,270 searches

  4. Save the planet – 7,890 searches 

  5. Environmentally friendly – 3,030 

  6. Recycling – 2,900 searches

  7. Green choices – 2,800 searches

  8. Waste reduction – 1,360 searches

  9. Energy – 680 searches

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Methodology:

1. To determine which European countries to study, SaveOnEnergy determined the top 20 European countries (excluding Russia) by population, using data from Worldometers

2. Then, a list of eco phrases were translated into each country's official language to account for language differences. The phrases were entered into Ahrefs (in English and the country’s local language) to establish the search volumes for each country in Europe. Whichever generated the greater search volumes was noted.

3. Next, SaveOnEnergy found the number of search volumes relative to each country's population to make the figures more comparable. This was done by dividing the search volume by the country's population and then multiplying by 1,000. This shows the total search volumes per 1,000 population. This final figure was ranked from highest to lowest to determine the most ‘interested’ and ‘disinterested’ European countries when it comes to saving the planet.