Direct Energy | Low Rates, Plan Details, and Reviews

Direct Energy Rates, Reviews & Plans

Retail energy provider in Texas

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About Direct Energy

Direct Energy serves 12 states, plus the District of Columbia. The company is one of the largest retail electricity providers (REP) in North America, with more than four million customers across the U.S. and Canada. In 2021, Direct Energy was acquired by Houston-based NRG Energy, which serves all 50 states.

Direct Energy electric rates are available to residents and businesses across Texas, as well as other states, including Connecticut, Maryland, New York, Pennsylvania, and Ohio. With Direct Energy’s satisfaction guarantee, new customers can switch plans within 30 days, which limites the risk of choosing a new energy rate or long-term plan.

Enter your ZIP code above to see the best Direct Energy plans in your area.

Direct Energy at-a-glance

  • Offers electricity, natural gas, and home protection plans to individuals and businesses.
  • Offers variable- and fixed-rate plans with contracts up to 36 months.
  • Acquired by the major energy provider NRG in early 2021.
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Direct Energy electricity rates in Texas

Plan Name Plan Length Rate
Direct Energy - Live Brighter 36 36 months $0.128 / kWh
Direct Energy - Live Brighter 12 12 months $0.135 / kWh
Direct Energy - Twelve Hour Power 12 12 months $0.154 / kWh

Please note: All rates above are accurate as of 10/22/2021, 2:59:51 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Direct Energy plans

The SaveOnEnergy marketplace has several energy plans available to customers who want to explore getting electricity supplied by Direct Energy. It is important to note that not all plans are available in all areas. Direct Energy charges a $135 early termination fee on all its plans, no matter the term length. This differentiates them from other electric companies who charge higher early termination fees on plans longer than 12 months. Consider Direct Energy if you’ve been wanting to try a 24- or 36-month plan but are wary of high cancellation fees.

Live Brighter 12

With this plan, customers will have a fixed rate for the duration of their 12-month contract. This fixed-rate plan will provide customers with protection from price fluctuations in the energy market. This is a good plan for all customers levels because pricing is relatively equal across all usage levels.

Live Brighter 36

The Live Brighter 36 plan offers the same protected fixed rate as the Live Brighter 12 plan, but with a longer contract length. We recommend this plan to all customers who want a simple, straightforward rate locked in for three years.

Twelve Hour Power 12

This year-long plan is also fixed-rate. In addition to the safety of a protected rate, this plan has the added benefit of free electricity every night from 9 p.m. to 8:59 a.m. We recommend this plan to customers who use the majority of their electricity during the evening. More information on how the average price per kWh is determined can be found in the EFL.

Direct Energy reviews

Overall SaveOnEnergy score 3.8/5
Customer service 4.0/5
Online accessibility 5.0/5
Business history 2.5/5

We’ve broken down our scoring model into three main categories:

  • Customer service (Power to Choose complaint score; Satisfaction guarantee)
  • Online accessibility (Online bill pay; Online chat; Access to usage alerts & trends)
  • Business history (Number of years in business; Accreditation by the BBB)

Direct Energy has been in business for 35 years and scored a 5 out of 5 for its online accessibility features. That said, Direct Energy is not accredited by the BBB and its P2C complaint score is average. For more information on SaveOnEnergy.com reviews, see the full list here.

(ratings updated 1/27/2021)

Services offered by Direct Energy

Direct Energy for residential customers

Direct Energy offers a variety of energy plans for residential customers throughout Texas and in many other states. Residential customers enjoy a 30-day satisfaction guarantee, just in case they’re unhappy with their original plan.

Direct Energy for business customers

Direct Energy also offers business energy plans for more than 180,000 small and large companies. Business customers can sign up for plans with an easy enrollment process and personalized customer service.

Green energy options with Direct Energy

Direct Energy offers several green energy plans powered by renewable resources. The company purchases Renewable Energy Credits (RECs) to offset the customer’s electricity-powered usage through green energy sources, including wind, solar, hydro, and geothermal.

Other Direct Energy initiatives

Direct Energy doesn’t just offer energy plans. It also has other initiatives for its customers, including:

  • Refer-A-Friend program: Direct Energy allows customers to get a $50 credit on their bill — as well as a $50 credit to their friend — when you refer a friend.
  • Home protection plans: Direct Energy offers home protection plans for customers to protect their household appliances and HVAC systems. Plans cover plumbing repairs, heating and cooling maintenance, and appliance rentals.

Direct Energy services areas

  • AEP Texas North: This service area covers much of northern Texas, including Abilene and San Angelo.
  • AEP Texas Central: This service area includes Corpus Christi, Laredo, and McAllen.
  • CenterPoint Energy: This service area covers approximately two million residents and businesses in the Houston metropolitan area.
  • Texas-New Mexico Power: This service area covers cities such as Houston, Midland, and DallasFort-Worth.
  • Oncor Electric Delivery: This service area spans across Texas, including cities such as Dallas, Plano, and many other areas.

SaveOnEnergy’s tips for easy electricity service setup

  • Don’t forget to read your plan’s Electricity Facts Label before signing up. It contains important information including:
    • Price per kilowatt-hour based on usage
    • % renewable energy sourcing
    • Early termination fees
  • Enjoy hassle-free supplier setup. Once your order has been confirmed, your new supplier will set up service with your utility, or transmission and distribution service provider (TDSP) – but don’t worry, there shouldn’t be any interruption to your power during the switch.
  • Understanding your electricity bill. Your local TDSP will still deliver your electricity and maintain electric infrastructure including meters and power lines. Your utility fees can be found as TDU or TDSP charges on your monthly bill. They are independent of your supplier rate.

How to move or transfer service with Direct Energy

Are you moving in Texas? Direct Energy makes it easy to set up electricity at your new home. If you currently have Direct Energy and are moving to another address in their service area, simply let the company know about the move. You can find Direct Energy contact info at the bottom of this page. However, if you are moving from an area outside of Direct Energy’s service area, enter your ZIP code above to shop plans and sign up.

Direct Energy electric rates in my area

Electricity rates can vary from one area to another, primarily because of different utility transmission charges. The rate someone pays in one part of the state could be different from what you pay, even with the same plan. As a result, it’s important to get quotes specifically for your area.

Enter your ZIP code above to see rates and plans for your specific area on the SaveOnEnergy marketplace.

Direct Energy FAQs

How can I compare plans and rates from Direct Energy?

The Save On Energy marketplace allows you to compare plans from Direct Energy and any other electric provider. Just enter your ZIP code above, and use the filter tool to select Direct Energy. Then you’ll see all the Direct Energy plans available near you.

Will Direct Energy charge me a cancellation fee?

Direct Energy charges a flat early termination fee of $135 when you cancel your plan before the end of your contract.

How long has Direct Energy been in business?

Direct Energy was founded in Canada in 1986. Since then, it has been acquired several times and continues to provide energy plans to a broad customer base across North America.

What is the best Direct Energy electricity plan?

The Live Brighter 12 is a popular Direct Energy plan because of its one-year fixed-rate that is suitable for both renters and homeowners. However, Direct Energy offers several electricity plans. Some plans offer more flexibility and higher rates, while others require longer contracts but may have lower rates. The best Direct Energy plan for you depends on your needs.

Contact Direct Energy

  • Headquarters: Houston, Texas
  • Bill pay: Log into your Direct Energy account to pay your bill online
  • Customer service: Power to Go Prepaid customers can call 1-877-866-6601, and all other customers can call  1-888-305-3828
  • Outages: Contact your utility company

Direct Energy rates in Houston

Plan Name Plan Length Rate
Direct Energy - Live Brighter 36 36 months $0.139 / kWh
Direct Energy - Live Brighter 12 12 months $0.146 / kWh
Direct Energy - Twelve Hour Power 12 12 months $0.156 / kWh

Please note: All rates above are accurate as of 10/22/2021, 2:59:51 PM CDT for ZIP Code 77002. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Direct Energy rates in Dallas

Plan Name Plan Length Rate
Direct Energy - Live Brighter 36 36 months $0.128 / kWh
Direct Energy - Live Brighter 12 12 months $0.135 / kWh
Direct Energy - Twelve Hour Power 12 12 months $0.154 / kWh

Please note: All rates above are accurate as of 10/22/2021, 2:59:52 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Direct Energy rates in Fort Worth

Plan Name Plan Length Rate
Direct Energy - Live Brighter 36 36 months $0.128 / kWh
Direct Energy - Live Brighter 12 12 months $0.135 / kWh
Direct Energy - Twelve Hour Power 12 12 months $0.154 / kWh

Please note: All rates above are accurate as of 10/22/2021, 2:59:52 PM CDT for ZIP Code 76137. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Updated: 10/22/2021

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